Did We Just Become Best Friends?
"Welcome to 'Did We Just Become Best Friends?'—the podcast where I, Lydia Stutesman, dive headfirst into intriguing conversations with remarkable people. Join me as I connect with a wide array of individuals, from seasoned entrepreneurs to those whose stories have ignited my curiosity.
In Season Two, we're taking this passion project to a whole new level. Each episode, you'll embark on an exciting journey with me to discover who my next 'best friend' will be. We'll explore their unique stories, their journeys to success, and the challenges they've faced along the way.
Whether I've just met them or never shared the same physical space, rest assured that every guest is handpicked for their captivating tales and insights. If you're as captivated as I am, this podcast is your passport to a world of inspiration.
If you have someone in mind who deserves the spotlight, feel free to nominate them as my next 'Best Friend' by sending an email to lydiastutesman@gmail.com.
Thank you for being part of this exciting journey, and for your continued support in listening to and sharing our podcast. Let's embark on this adventure together!"
Did We Just Become Best Friends?
From Social Work to Digital Marketing Success: Francesca Fields' Journey To Time Freedom
Ever wonder how a social worker can transition into a successful network marketer just like our guest, Francesca Fields? Get ready to unravel the mystery as we embark on a journey exploring Francesca's remarkable transition and her triumphant navigation through the world of digital marketing. We'll discuss the unique challenges she faced, the rewards she gleaned, and the experiences she braved as a working mother, all the while emphasizing the power of authenticity and real connections in achieving success in today's digital world.
From skepticism to belief, Francesca's journey into digital marketing is a testament to the limitless potential of this domain. We'll unravel how she, a young woman, was intrigued by the vast possibilities, a testament that opportunities in digital marketing are endless and accessible for anyone fearless enough to take the plunge.
We'll finish off with a sneak peek into Francesca's financial triumphs as she shares her experiences in creating multiple income streams through affiliate marketing and selling digital products. Learn how she strategically promotes affiliate links to beginners and those building their secondary income.
As an added bonus, I share that I too have started my journey into the digital marketing workd and my future plans for online course creation, and my advocacy for financial literacy among the youth.
So buckle up and prepare to be enlightened and inspired, as we share our personal stories and provide practical advice to pave your own path to success.
For more information and to follow both of us on our journey over at instagram:
@lydiastutesman
@limitless_with_lydia
@makemoneywithfran
If you are interested in any of my course offerings:
Course Creations
https://www.livelaughlydia.com/digital-full-optin
AI Secrets
https://www.livelaughlydia.com/ai-lead-capture
FB and Instagram Ad Secrets
https://www.livelaughlydia.com/ads-lead-capture-1177
Funnels for Everyone
Did we just become best friends, francesca Fields? Yes, I think by the time this session is over, not only will we be besties, we will be. I'll be coming up there to visit you in the Panhandle. Yeah, because I always start with how we met, but this is actually our first time like meeting. Meeting, yeah, but welcome to the podcast. And I want to just give the listeners because I do have some listeners around the globe, believe it or not. That's the beauty of podcasting you never know who's going to be listening in another country. It's awesome.
Speaker 1:So we actually haven't met in person, but we are both living in Florida. So I don't know if you know that, but I am in South Florida. Are you cold? I'm freezing. And while I'm freezing, because, number one, I'm at work and it's very, very, very cold where I work. It's like 60 degrees at school, because I work in a high school and today is hit the slope spirit day for our Christmas spirit week. So I'm in my spirit sweater and I also have a hat and a scarf and we're all dressed up for the winter, but it is chilly here Now. You must be cold because you're in what? North Florida.
Speaker 2:Yeah, it actually gets cold here, yeah.
Speaker 1:So what part of Florida do you live in?
Speaker 2:I live in between Destin and Panama City.
Speaker 1:Beach. I am dying to get up there because I've seen pictures of the beaches and they're so beautiful. It looks like Caribbean. It's gorgeous. I drive eight hours to go to the beach and I think next summer it's going to have to be a yes and I'm going to either fly up there or something, but I'm going to get up there and so maybe by the time this is over, I'll be coming to visit you.
Speaker 2:Yeah, bring it on. We have visitors all summer. We just. Our house is literally a hotel all summer.
Speaker 1:I love it, yeah, okay. So I always start with how we met and the story is that I saw you on Instagram. So I have been very, very curious about digital marketing for a very long time because I am a high school teacher. I used to teach financial literacy, personal finance, honors and business entrepreneurship. So, as an entrepreneur, I'm always watching what's happening in the world, and especially marketing. I have like a marketing brain.
Speaker 1:So your Instagram feed, your socials, get saturated with all this digital marketing stuff and all these people making money online. And I know it's true, I know it's valid, I know it is legitimate, but there's so many scammy people out there. So I have to tell you. I watched your socials for a while and then I was like I like her and I always have a good intuition about people, but I'm like when you responded to me in my DMs and actually started engaging, I was like, okay, she's for real, because you have to.
Speaker 1:If somebody doesn't feel like you are going to take time for them, why on earth should they support you, right, right? So I want to talk about a little bit. Your socials caught my eye because you are authentic and you help people that are like you. That maybe you wanted a little more flexibility. You want to. You know are interested in digital marketing but don't know how to get started. So tell me a little bit about how you ended up here, because also in the past I know you've done some network marketing and you had some good success. So tell me how you got here to the digital marketing journey that you're at today, and then we'll talk about all the stuff we're currently doing.
Speaker 2:Yeah Well, I was a social worker before everything. I got my master's degree in social work. My life goal, or heart plan, I guess you can say, was to help abuse children. So, starting an undergrad, all the way through grad and then getting my master's, I was in the child abuse and protection space, which I just loved. You know, being a lightened world in that way, it's a very crazy job to be an investigator for child protection. There's no stability, it does not pay well, it's just, it's great. You have to have a heart for it.
Speaker 1:Yeah, the day is terrible. I mean, I can't believe what they pay these social workers. And you have to have a master's degree. It's criminal.
Speaker 2:I took home 2000 a month and I worked 50 hours a week with a master's, which is fine. I wasn't doing it for the money, it was really like what I wanted to do, but literally, you know, some days I'd go into work and I would leave at 3 pm. You know, it was like a slow day. Sometimes I'd go into work and leave at 3 am, Like you just never knew what was going to happen. And when I had my first baby, I had every intention of going back to work after my maternity leave, but I didn't have good childcare set up. It was just like I want to be at home. I don't think I can do that. So for about a year I was just at home and my husband was getting a startup off the ground, a software company, which is insane and I just kind of started to think like I want to do something outside of motherhood, that is, just me reaching for goals or whatever. And so I got into network marketing. I had no idea what it was at that point.
Speaker 1:This was, like you know, nine years ago, or whatever Can you say can you say what companies to work for network marketing or no?
Speaker 2:Well, I did a couple I'd rather not. I did a couple of health and wellness companies, okay, so we sold like health supplements. I did one for a while and then I went to another. The second company I joined is where I had a lot of success. I grew very quickly. I made a lot of money. It was really I was very successful. I was the second highest earner in the company. But what started to happen was I had four kids. My husband owns a business. He is not interested in being a stay at home retired husband. That's never been. You'll never see me talk about retiring my husband because that's just not not our journey.
Speaker 1:I always struck up with people that I retired my husband. I would like to retire myself, which will never happen because I love to work anyway. Why am I retiring him? Why is he getting retired?
Speaker 2:He's not too. It's like he's you know, he wants to, he is, he is brilliant, he is such a like an amazing entrepreneur. He's so smart. So, yeah, thank you.
Speaker 2:What was happening was I was traveling all the time. I was on zooms, all the time I he I was basically this like working parent I mean, I might as well have had a traveling corporate job and it was hurting our family, and so it didn't matter how much money you were making, how successful you were, you. I really was at a crossroads of like which way do I want to go Like? Do I want to get back to what is like truly eternally important to me, or do I want to like continue on this path? And so I made the decision to step back completely.
Speaker 2:I got off of social media. I just completely stepped back, and so, after about eight months of Literally doing nothing, I like read six books a week I just completely got back to myself, got into a lot of Bible studies and just recalibrated. I Was just scrolling on social. I was kind of like softly looking at social medias again and started seeing these women who were making crazy money online but it wasn't network marketing, which I didn't even know was possible to like make good money online without it being through network marketing, which I was right, never gonna do again.
Speaker 1:Well, and you know the network marketing, I have to say, because I lost 145 pounds, I had a massive weight loss. Yeah, I could have easily went down that rabbit hole with a couple of different companies and people try to recruit me all the time Because of the weight loss. Yeah, I have to tell you I didn't want to build a team, I didn't want to go people, I would share the stuff I was doing if somebody wanted to buy it, fine, and we'll get into affiliate marketing later. I think I probably missed some opportunities, but I think that you know, it just didn't resonate with me. I didn't want to buy a team and build a team and you know it's all so much recruiting and it just it just didn't feel good to me.
Speaker 2:It's a lot, it's a never, it's just a it's. It was so wild to me because it was always touted as like a time freedom type business and it was never that, ever say it takes a lot of work, lots of words.
Speaker 1:Talk about that in a minute too, because I want to talk about passive income and the work involved because you know. It doesn't come without effort, oh Gosh no, it doesn't.
Speaker 2:I'll never say I work one to two hours a day. That's just not, that's not so who doesn't happen?
Speaker 1:Who was the person that you saw as you were scrolling? You said you were doing like a soft scroll back on socials, which I. First, I admire you for taking that social media break, because I think a reset is. We all probably need it, even though that's how you make a lot of your money now is on the social media. It's so ironic. Yeah, tell me who caught your attention and what.
Speaker 2:It was a youth, the girls in the seven dollar course, legendary marketer Opportunity, which I'd never heard of before. I didn't understand how it works. I just saw Really normal looking women making a hundred to two hundred grand a month and being like what is that real, yeah? And just starting to research like what is what is this? What does this look like? I didn't understand how they were making that money and so I'm kind of the person that has to wrap my head around it and then, you know, can run with it. So I did a lot of research. I had to do some legal research because I was still making a passive income from the network marketing company I was with and we had, you know, straight non-competes and stuff like that. And so I just started doing the research and Bought the course, bought the, the upsell and for about three weeks was launched on social media trying to Get that off the ground.
Speaker 1:But I was at the course that talks about, like the, all the side hustle videos. Yes, so I did a lot of those people and I know that you are always transparent. That's one thing I love about you You're always transparent. You say I didn't take those videos down. You can see the beginning of my journey when I was making the side hustle videos, and that's another thing. Like I Followed a few of those people who I almost fit the bullet and I went no, I don't want to do this for $2,500, because that's a lot of money.
Speaker 2:It's a lot of money. And there was just a couple things where I was like I can't. I can't like in my conscious, like good conscious, like promote this. I'm talking about ways to make money that I don't do and that I don't even think work. I am telling people to $7 course because they tell you to, when in reality I know that they're gonna be pitched to $2,500 course. I don't really want people spending $2,500. Like that is a lot of money for people. So in three weeks I was just like I can't. I mean, I was talking to my husband. I was like I feel like my soul is being crushed, like I don't want to do this, you know. And that's when the Master Resale Rights course kind of started popping up and I was skeptical. I was like okay, is this just another place where I'm gonna put money and then not feel aligned, like am I wasting money? Like what? I felt like really nervous about it.
Speaker 1:Well, on top of the, money you've already spent, because you had already made a significant it. So to go and say I've already spent $2,500, what's another $500? That's a lot to say. How do I do this?
Speaker 2:At that point, for us it was because I had made a lot of money and I was making a good paycheck, but that paycheck, if you're not actively working for it, it's going down. And so, yes, we had the money, but also, like we're really wise, and I had spent $2,500 on this course, I had spent $500 on an Instagram course, so I'm 3,000 in the whole and I'm like, am I just putting another 500 into the bucket? And, like you know, I really was nervous about where that journey would take me. But as I researched and got into it and started going through the course you bought the course, started going through it, setting my stuff up, I was like, wow, this is like, this is chocked full of practical good information and skills, and one sale is gonna make me my money back. And so that was my goal. And then, once I got that sale, I was like, all right, I need five more sales to recoup my $500 investment. And then it just kept going and going and going and it was something that gave me, like I felt my like light come back on, like I felt a passion, and I was doing it in a way that really aligned with my family and how present.
Speaker 2:I wanted to be as a mom in the boundaries that I wanted to have around my business and around social media, and so I'm very conscious of that and it's just been. It's opened my eyes to a world I didn't know was there. Digital marketing is a whole wide world, versus being in like a network marketing company. That's just this little bubble. Right, you've got your certain set of products, your certain comp plan. It's this like if you leave, we're gonna disown you. And then here it's just like. It's a wide, open world. You get to make your decisions of what works best. And yeah, it's just been, it's been awesome.
Speaker 1:I don't you know, I don't know what it's gonna be. I have to tell you so for anybody that's listening, and when I do my show notes, I'll put everything in there. I'll put your Instagram handle. So I am a beginner. So I was mulling it over. I was thinking about I looked at the $7 course and I was like no, I'm not doing a $2,500 episode and everything I had read about people saying you really need that to be successful I was like no, I'm not doing that, but I'm a gambler. So I was like you know what? For me, $500, I'd spend that in a weekend in the casino and I love to have fun with my girlfriends and we spend that in a weekend having a girls weekend out. So I said, am I worth it? I am definitely worth this $500. And I budgeted and I was like I'm gonna allocate this to my digital marketing journey. But I saw you in your page and kind of shift to online profit secrets and the Captivation Hub and I was like, okay, this looks really good. So I was watching and watching, and watching and then I said you know what, I'm gonna do it. This is the weekend I'm gonna buy the course. Also, I'm a financial literacy teacher. So I know you talk a lot about niches and people finding their niche. So for a beginner like me, I'm thinking to myself how am I going to sell these courses without feeling like I'm selling a course to sell a course to sell a course? And then how am I gonna add value? Because I know I have a couple of good niche opportunities. So I almost thought could we take one minute to do a niche drill down session with me? So it's like I'm 50. I just turned 50 in July. That's a huge milestone. And I do not have a good retirement account because nobody taught me. My kids are good because I'm a finance teacher and now I'm making sure, at 18 years old, they're starting their retirement account, which is not on anybody's mind at 18 years old. Had it been on my mind, we probably went behind this conversation today. But I feel like I'm 50. My target market is people like me. That's never too late that you can change the trajectory of your life if you are interested in digital marketing or you have a business and you want to take that next step.
Speaker 1:When I'm really attracted to is even if you have a physical business or an e-commerce store or you make crafts or whatever you do. Just the value in the funnel's course alone I think is amazing, and I think Captivation Hub is an amazing platform. But I have to tell you I am an affiliate for a skincare company that I love and I thought is there a way for me to bring that into the Captivation Hub Because I have an affiliate link? So I know that you did some affiliate marketing and you talk about your eight streams of income. Can you tell me what those eight streams are? Can you give us a little more idea of how you built the eight streams of income and kind of what they are? And do you have anything that is affiliate based besides, like OPS and Captivation Hub, which I'm hoping to be an affiliate for eventually I'm dying.
Speaker 1:I'm trying to get through my training so I can apply for affiliate when it opens on the 18th of December. I'm like I really, really want to be an affiliate because I want people to come with me on the journey. So part of my niche is I'm a beginner too. Do it with me, let's do it together. The other part of it is, if you're like me, in that 50 bucks and you don't have your couple million in your retirement account. Let's try to get there together. And then the other part of me is like how can I ask people to join me and say, make money with Lydia, if I haven't made any money yet, I don't have any sales yet. So I think it's just like that loaded burrito. You're wondering how do I get people to take the bite and come on the journey with me. So could we talk about your eight streams of income?
Speaker 2:Yeah, they all tie in together, so I don't have an income stream that is outside of like what I'm doing here. So I've got three digital products. One of them is very low ticket and I don't really push it. It's just that people ask.
Speaker 2:Is that the funnels for everyone. No, it's like an ebook. Okay, so you have an ebook, like creating your own products ebook. Yeah, okay, what else do you have? And then I've got the two courses OPS and Revenue Revolution. Okay, your MRR great.
Speaker 2:And then I'm an affiliate for four different softwares.
Speaker 2:So when I started with Masterisa, right, the three different softwares that I used in connection with it were Stand Store, systemio and Namecheap, which is the domain.
Speaker 2:So in my welcome email, when somebody would buy the course for me, that was automated to send out, I gave them a step one, two and three Create your Systemio account, had my affiliate link, buy your domain name from Namecheap it's the best one, the cheapest one that I found right here, it's my affiliate link and set up a Stand Store for a free trial, if you want to use Stand Store, had my affiliate link. And so I just always sent my affiliate links through my welcome email. So that's what I did for months and had built up a residual income with those which love, yeah. And then when, three and a half months into that, when I was approached to partner up with OPS and Captivation Hub obviously Captivation Hub is like if you haven't been in the business, you might not understand the value that it holds. But if you've tried to mess around with other softwares and then you get to Captivation Hub, you're like oh my gosh, this is nuts, this is like it's amazing.
Speaker 1:It's insane, yeah, so I just want to be transparent with everybody that I paid the $397 and I bought OPS from you. Right, I haven't fit the MRR yet because I'm still trying to understand everything I'm doing. I may incorporate that. I don't know, but I thought, even just for my other affiliate items, just the funnels and the marketing tools in Captivation Hub. And then what was the newest one that you guys gave us when we bought OPS?
Speaker 2:the online course creation or course creation, yeah, so learning how to create your own course from literally start to finish, a to Z.
Speaker 1:That is what is really attractive to me, because, as an educator, I want to build my own course 14s that gives them. If you do nothing else in your life, do this when you started 18 and you're going to set yourself up for success later on.
Speaker 2:I think it's so wise, and even if a teen's not interested in buying it, the parents will be Parents.
Speaker 1:Yeah, and like I don't think a lot of parents even know how to set their kids up for success, no, they don't, because I had a friend and she was like you know, whenever my friends post happy birthday to their kids and they're 23, 25, 28 and I'm seeing these kids age and I go how's the Roth IRA doing? How's their retirement going to do? They don't have any of that. Okay, if they're going to go work for a company and they're not going to be an entrepreneur and everybody is an entrepreneur people like the stability. I am actually one of those people who likes the little stability of my day job because I love my job. Like I don't have plans to quit my job. I love my job but I would like to secure my retirement income. So I think that's part of my niche and my target audience is if you're like me, we didn't have that education when we were young. We didn't have a Lydia to teach me when I was 18. So what can I do now to change introductory in my life? Well, if you own a business, buy the Facebook and Instagram ads, course, and get that business flowing better, something like I think there's so much value. But I think also people want the fast cash, they want the fast path and they get attracted to what's called passive income. It takes effort to set everything up. So right now I'm still learning. I haven't set everything up, but I have to say I did the rapid start and so I already have the ability to sell three products and I want these people to come on the journey with me. So I haven't officially posted my first reel in my separate Instagram for the business, but I have a nice little following on Instagram and, like one of my most recent weight loss reels, I do that. I like trending reels and I did the one that was like three photos to say I did that and my first photo was like my largest picture. And then I did the second one, which was like a Disney picture that I always take this weight loss update picture Cause I had this one where I'm really heavy in front of the castle and then I take a fresh one every time I go. Love that. And then I'd have a recent one that I was at a gala, really formal, glammed up, and I have like 2600 views. I think that's a decent like.
Speaker 1:I think I'm trying to start moving some of my personal to my business page to say, hey, even if you don't want to join me, watch my journey. And I think also I'm giving myself one year. So I said, if I do this for one year we were talking about it on Thanksgiving what would my life look like by next Thanksgiving? Great, I'm not sure if it's. I made $500, 5000, 10,000, maybe it's a million, I don't know. It's limitless, I really feel. But I feel like if I don't do something, I'll never know and I'll just keep scrolling, watching everybody else making this money online. I mean, it resonates with you, right, cause it's like you see people and you're watching and I'm watching you Now when people see your success. So tell my listeners and you're very open about this how much you've made since you started this journey back in May.
Speaker 2:Through everything almost, and it might actually officially be that, but almost 2.3 million, that's incredible. It's insane and honestly my goal was 100K by the end of summer. If I thought who that would be so amazing.
Speaker 1:But you can officially call yourself a millionaire. Yes, you can officially call yourself a millionaire. Yeah, that's Fran. That is just, it's huge Wild. It's wild Now, taking into consideration, obviously, you've got to pay the IRS their share.
Speaker 1:You have to. I know we've talked about opening an LLC, getting a good CPA, getting some good advice, but you do have to make estimated tax payments and pay in when your kids get to a certain age where they could be on the payroll I've got two on payroll. You can pay them $12,400 a year of free money, tax free. I mean. There's so many benefits for you and your family. It's like, why wouldn't I do this? Yeah, Now for the person like me who's listening I still have a full-time job. I am not a stay-at-home mom. I'm not quitting my job. Even if I had a million in sales in the next six months, I would say that's my retirement and I'm not going to stop working. How do you encourage people and what do you tell them to do? How do you get that first sale? Because it's tough to get that first sale. How did you get your first sale?
Speaker 2:Well, when I started my account, I was doing TikTok and Instagram. You start from zero. Nobody starts with a head start, unless they had a previous business, but even then they started from zero. Like everybody starts from zero.
Speaker 1:You'll see in the caption in my Instagram bio it says from $0 to limitless or unlimited.
Speaker 2:Yeah.
Speaker 1:Follow me on my journey. I want people to see, and if I totally suck at this and I fail a year from now, who cares? At least I tried, but I don't think it's going to suck and I don't think I'm going to fail because I'm still doing my trainings.
Speaker 2:Yeah, that was my first post. It was literally like this is day one. I have no followers, I've made no money, I have no experience, but my goal is this Like can I do it? Kind of like this vulnerable is something that people who are even considering the prospect of starting but feel like that will relate to and we want to follow and watch.
Speaker 2:And then a lot of what I did was I always think about what did I want to see when I didn't know anything about this, like what's my attention? Like somebody made a comment on my post today and it makes me laugh. But they were just like wow, you're really good at this, but like you keep repeating yourself and it's getting old. And it was somebody that was like, wow, another of one of your same posts. And I'm like, well, that's the mindset number one that holds people back from success, because I'm not talking to everybody, I am talking to myself. Six months ago, who was seeing the same kind of posts over and over again. That finally solidified in my brain OK, I'm going to try this, and so that's who I'm talking to. I'm not talking to everybody. Yeah, so I always thought about that and I would talk about the success that I was seeing other people have what excited me the most about, about the opportunity, and I just kind of built off of that.
Speaker 1:And I want to talk to everybody about your giveaway, because when I see people who are successful, my first thing is what are you doing to give back? What are you doing to gift, like I will? Probably, if I ever get to that level of success, I'll go randomly buy people's courses just to give them a sale, probably just because $27 for the cheapest one. I could do that, right? I want to talk about your giveaway. So you're going to give away $1,000 of three different people on the 20th of December, right? Yeah, yeah, I shared your post. I'm hoping I'm a random winner, because I would love that. Yeah, but I think it's important to give back. So, and also for tax purposes being charitable is a tax advantage. It is, yeah.
Speaker 2:But it feels good. It does feel good. We love to give back. We monthly have missionaries, we support organizations, we support our church. We do random things, bigger, random, bigger donations. I like to find people outside of an organization to help.
Speaker 1:I would love to gift this course to somebody that doesn't know how to get started or doesn't have that $397, because I do feel like this is truly a gift. I hope I get to that level one day where I can do that. One of my biggest goals is paying off my HELOC. I had to take a second mortgage to pay off some debt and I was going through some financial stress and I want to get that paid off. I want to have $100,000 sitting in my son's college account. So he says I want a nicer apartment, mom. And I say, yes, you can have the nicer apartment.
Speaker 1:And it's funny because my kids they're like I know, I know you're starting a digital marketing business. And I think they're kind of like, yeah, what's she trying next? Because I have done the network marketing thing and I've been down the rabbit hole in a few things and I actually do have an LLC because I have a dog sitting business, which now I don't want to do anymore. So I give that to my daughter and she does all the dog sitting jobs and we love our dog clients just because we have regulars now and we can't say goodbye and we love the dogs, but dog sitting is not going to make me a millionaire.
Speaker 1:Right Dog sitting for $50 a day, no matter how many clients I have, it's not going to get me there and I like to work smarter, not harder, and I think as we wrap up here. So I want to be considered of your time. What is one thing you would say to somebody out there who's seeing all the scammy posts, who's seeing all the things about affiliate marketing? Who's seeing the ghost commerce? What is ghost commerce anyway? Why are they calling it ghost commerce? They don't know what that is.
Speaker 2:I think because they're insinuating that people aren't showing their face. Ok, I don't think that.
Speaker 1:I am very attracted to affiliate marketing, so I just think that it's so great, but you have to invest the time. So what do you say to somebody? Because I know at the time that you started this, you weren't working full time. You were able to really dive in and lock into two, three days just training. What do you say to somebody who's on the fence? What would be your best advice Somebody who's on the fence about starting this journey if they're interested? Because I do have friends that are interested but their husbands say it's a scam. Why are you going to spend money on that? For instance, I have a friend who's a photographer. I said you have photography business. I see you posting your photos on Facebook, right? Wouldn't the Facebook and Instagram ads, of course, benefit them? I mean, even just one simple thing, even if they don't want to do the whole OPS and Captivation Hub and all that, right? Wouldn't that be something beneficial to somebody? What do you say to people who are on the chat?
Speaker 2:I think the OPS is beneficial to anybody who wants to learn how to start a digital marketing business, or has a traditional business and wants more of a digital presence. I think the OPS course what we're trying to do with that is basically make it the course for the foundational skill set and to help you expand your current business or your new business, digital marketing.
Speaker 2:There's nothing easy, it's simple. There's something easy about it you have to have the skill set. There's no way around that. There's no shortcut. You have to learn the basic skills if you want to start a business, especially if you want to have a long-lasting business that you can eventually build upon. We're just trying to make it that it's not a shortcut course. It is the real deal.
Speaker 1:It takes effort, it does take effort, it does. Yeah, how are you feeling about 2024 and what are you excited about in any new goals for 2024? Before we wrap up, your first goal was 100K and then you blew that. You added some zeros there, fran.
Speaker 2:I know it's so awesome. I just hope to keep going and impacting and being a positive force. I just hope to keep going. I tend to just put one foot in front of the other and I think I would tell somebody who's very overwhelmed at getting started make smaller goals for yourself, even if the goal is like, okay, 30 minutes a day, I'm going to watch this course. That's what I did. I was like, okay, I'm going to watch a module or two modules a day and then I'm going to do this. It was just a one foot in front of the other. It's like what I'm doing with the different offers that I have.
Speaker 2:Anytime something's presented to me, it's like okay, really look into it, does this add value? I haven't found anything outside of the revenue revolution and online profit secrets that I truly feel could add value. It's kind of just like a take it as it comes and one foot in front of the other. My goal for sure in 2024 is to find really smart ways to let my money work for us. We found a few ways already that does that, but I would like to have at least five streams of income that, in and of themselves, completely pay for our expenses, so that if something happens to one, we're okay. You know what I mean. That's kind of just fortifying our future, no matter what happens, is Right.
Speaker 1:I'm always so curious. I'm like did you pay off your house already? You decide to just go all in. Some people go crazy. They buy a Ferrari. Who knows what they do.
Speaker 2:But the beauty of it is.
Speaker 1:it's your money and you can do whatever you want with it. I want to get my retirement secured. I think that's going to be part of my niche is women like me over 50, not a lot in retirement and join the journey, or people that have a business that want to help take it to that next level. Do you have any questions for me or do you have anything you want to say to me? Because I am somebody who bought OPS from you, I know that's awesome.
Speaker 2:I just think you have so much to give Once you really get your foundation down. I think that you, with your expertise in financial literacy, just branding yourself as that and adding value in those ways to people because I get questions like that all the time what can you do to invest, or what's the best way to do an LLC? There's so many different questions that people have that I think you could really pull that value into your brand.
Speaker 1:One of my best friends in the world is a CPA. She teaches tax law to CPAs all over the country. At that point when I'm ready to put either one of my kids on my payroll, I want to get to that level. I have that support and then I was thinking of having her come on and do a webinar. There's so much opportunity. It just excites me so much. I was so discouraged the first couple of days because I'm like, oh my God, what did I get myself into? Did I really just do this? Then I thought I'm going to do this Exciting. I'm super excited for the online course creations because I want to create my own course.
Speaker 2:I think everybody should want to do that eventually, not off the bat. It's too overwhelming off the bat for people. Once you're in it and you start to learn the temperature of the market and what people need, creating your own course and continuously creating solutions to the needs that people have is how you're going to have a long lasting business.
Speaker 1:I hope, as we stay in touch and get to know each other better, I'm going to come up and we're going to make a reel together. Let's do it. It's going to be like. This is where I started seeing you on Instagram.
Speaker 2:Now I'm here with you.
Speaker 1:We're going to make a cute little reel. We're going to dance. Let's do it. Then we're going to talk about our results together. I think that would be so fun. That would be so fun. Thank you for being here, fran. You're welcome. Thank you so much for listening to this week's episode. If you're curious about my digital marketing journey and the new adventure that I'm on, feel free to follow me on Instagram Lydia Stuntzman and limitless. With Lydia, I have two pages a personal Instagram and then the business Instagram. All the links are in my bio on both pages. Thank you so much for your support and I will link everything that you need to follow along the journey in the show notes. See you next time.